STUDIO ANDRADE
BRAND & CREATIVE STRATEGY
EMAIL LINKEDIN

Matthew Andrade is a strategic leader working at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth.

Select Work ↓
MOËT X PHARREL
2025 / NR2154Moët & Chandon partnered with Pharrell Williams to launch a highly anticipated limited-edition collection. We co-created the “birthday bottle” concept — an elevated take on celebration through personalization, vibrant color, and Pharrell’s signature blend of luxury and play.

Contributions:
- Concept Development
- Product Strategy
- Experience Strategy

Website 
MIIRO HOTELS
2024 / NR2154 / PROPHETA new hospitality brand rooted in curiosity, culture, and connection. Inspired by the Latin verb miror (“to wonder”), the brand reflects a commitment to immersive travel and a deeper sense of place. We helped shape the foundational strategy, identity, and launch to support a growing portfolio of properties across Europe.

Contributions:
- Naming
- Positioning & Architecture
– Narrative & Voice
– Digital/Content StrategyWebsite
ILIS 
2024Developed the name and brand narrative for a groundbreaking restaurant concept by Noma alum Mads Refslund, inspired by the elemental duality of fire (il) and ice (is). Located in Brooklyn, Ilis invites guests into an open, process-driven dining experience that redefines the boundary between kitchen and table.

Contributions:
- Naming
- Concept DevelopmentWebsite
SCHEDONI MODENA
2024 / NR2154Schedoni is a storied Italian leather atelier known for crafting bespoke luggage for Ferrari since the 1970s. We partnered with the brand to evolve its identity from a legacy B2B supplier into a modern, consumer-facing luxury brand. The new positioning honors Schedoni’s heritage while opening the door to direct engagement with collectors, collaborators, and connoisseurs of Italian craft.

Contributions:
– Brand Strategy 
– Narrative & Voice
- Script Wrting
– Creative Direction
 Launch Film
Website
COLLECTION IMPÉRIALE
2023 / NR2154To launch Moët & Chandon’s first new cuvée in over a decade, we developed the product platform and campaign for Collection Impériale. Framed as a journey through time and a vision unfolding, the unique narrative honors Moët’s legacy of innovation and savoir faire.

Contributions:
– Creative/Content Strategy 
– Concept Development
- Script Wrting
– Creative DirectionLaunch Film
Agency Case Study
MOËT X DANIEL ARSHAM
2023 / NR2154
As part of the Collection Impériale launch, we shaped the creative strategy for a collaboration with artist Daniel Arsham. Through a sculptural work and 85 limited-edition bottles, Arsham reimagined Moët’s legacy in a way that deepened its heritage and brought new cultural interest.

Contributions:
– Creative/Content Strategy 
– Concept Development
- Script Wrting
– Creative DirectionCollaboration Film
Agency Case Study
LE JARDINIER
2023 / NR2154
Partnering closely with Chef Alain Verzeroli to reimagine the brand identity of Le Jardinier, aligning it more closely with his philosophy of refined, seasonal cuisine. The rebrand emphasized the celebration of peak-season ingredients while expanding the brand’s expression across new locations, digital, and editorial touchpoints.

Contributions:
- Brand Positioning
- Concept Development
– Digital/Content Strategy 
Website
A20
2022A new consumer-facing product from Aquaporin, a biotech company pioneering water filtration through biomimicry. A2O bridges advanced purification with everyday use, expressing scientific credibility through a clean, modern identity and a clear promise: water, zero pollutants.

Contributions:
- Brand Strategy
- Naming
- Narrative Development
Website
ALL MATTERS
2022A new name and strategic identity to reflect OrganiCup’s evolution into a broader sustainability platform. We rebranded the company with a unifying story that champions small choices as drivers of meaningful change.

Contributions:
- Positioning
- Naming
- Narrative Development

Website
CAPTURE ONE
2020 / NR2154 Evolved the strategic foundation and brand identity for Capture One, the industry-standard photo editing software trusted by leading professionals. As the brand shifted from a pro-only tool to a broader creative platform, our work clarified its positioning: to keep photographers one step ahead through precision, control, and uncompromising creative freedom.

Contributions:
– Brand Strategy
- Concept Development
– Narrative & Voice
– Digital Strategy

Agency Case Study
©2025


 Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño