STUDIO ANDRADE
CREATIVE/STRATEGY DIRECTOR
EMAIL LINKEDIN

Matthew Andrade is a strategic leader working at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth.

Select Work ↓

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AIRBNB LUXURY
2019 In 2017, Airbnb acquired Luxury Retreats as part of a broader strategy to expand into the high-end travel space. We worked with their global marketing team to plan the brand’s integration into the Airbnb portfolio. We helped define the positioning of this new tier, identified the elevated services and features required to attract a high-net-worth audience, and established communication pillars and key assets to guide messaging across channels.

Contributions:
– Brand Positioning
- Concept Development
- Communications Strategy
- Content Creation

Website

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Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño