AIRISM — Studio Andrade

STUDIO ANDRADE

CREATIVE/STRATEGY DIRECTOR

EMAIL LINKEDIN

Matthew Andrade is a strategic leader working at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth.

Select Work ↓

UNIQLO AIRISM
2017 / NR2154

Partnered with UNIQLO’s global brand team to develop a campaign platform for AIRism, their high-tech fabric line. The goal was to shift perception from basic functionality to elevated, everyday performance. We reframed AIRism around a feeling of lightness, breathability, and ease — creating the concept of “Wear Air.” This positioned the product as essential to modern life, not just activewear. The work informed messaging across retail, digital, and campaign executions across global markets.

Contributions:
– Comms Strategy
- Concept Development
– Content Creation
- Creative Direction

Agency Case Study

Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño