CAPTURE ONE — Studio Andrade

STUDIO ANDRADE

CREATIVE + STRATEGY DIRECTION

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Matthew Andrade works at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth, working both with agencies and directly with clients through his strategy practice, Nowhere.

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CAPTURE ONE
2020 / NR2154

Evolved the strategic foundation and brand identity for Capture One, the industry-standard photo editing software trusted by leading professionals. As the brand shifted from a pro-only tool to a broader creative platform, our work clarified its positioning: to keep photographers one step ahead through precision, control, and uncompromising creative freedom.

Contributions:
– Brand Strategy
- Concept Development
– Narrative & Voice
– Digital Strategy
- Creative Direction

Agency Case Study

Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño