COLLAGERIE — Studio Andrade

STUDIO ANDRADE

CREATIVE + STRATEGY DIRECTION

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Matthew Andrade works at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth, working both with agencies and directly with clients through his strategy practice, Nowhere.

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COLLAGERIE
2018 / NR2154

Worked directly with British Vogue alums Lucinda Chambers and Serena Hood to shape the brand positioning, concept, and digital strategy for the launch of Collagerie, a curated commerce destination led by taste, not trend. Our work established an identity centered on style as storytelling, translating the founders’ fashion expertise into an accessible, design-forward shopping experience.

Contributions:
– Brand Positioning
- Concept Development
– Narrative & Voice
– Digital Strategy

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Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño