EXCELLENCE — Studio Andrade

STUDIO ANDRADE

CREATIVE/STRATEGY DIRECTOR

EMAIL LINKEDIN

Matthew Andrade is a strategic leader working at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth.

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EXCELLENCE COLLECTION
2018 / NR2154

The Excellence group had expanded into multiple brands that shared strategic DNA and operational resources, yet existed in complete silos. We helped create a new, public-facing master brand to unify the portfolio, streamline marketing and booking, and introduce a unique membership program. The work included identity refreshes for all three hotel brands within the newly formed The Excellence Collection, along with a digital and content strategy to support the relaunch.

Contributions:
– Brand Positioning
- Porfolio Strategy
- Naming
- Concept Development
– Narrative & Voice
– Digital Strategy

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Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño