EXCELLENCE — Studio Andrade

STUDIO ANDRADE

CREATIVE + STRATEGY DIRECTION

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Matthew Andrade works at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth, working both with agencies and directly with clients through his strategy practice, Nowhere.

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EXCELLENCE COLLECTION
2018 / NR2154

The Excellence group had expanded into multiple brands that shared strategic DNA and operational resources, yet existed in complete silos. We helped create a new, public-facing master brand to unify the portfolio, streamline marketing and booking, and introduce a unique membership program. The work included identity refreshes for all three hotel brands within the newly formed The Excellence Collection, along with a digital and content strategy to support the relaunch.

Contributions:
– Brand Positioning
- Porfolio Strategy
- Naming
- Concept Development
– Narrative & Voice
– Digital Strategy

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Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño