STUDIO ANDRADE
CREATIVE + STRATEGY DIRECTION
EMAIL LINKEDIN

Matthew Andrade works at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth, working both with agencies and directly with clients through his strategy practice, Nowhere.

Select Work

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HENNESSY
2021Developed a portfolio-wide strategy to elevate Hennessy’s secondary packaging. The system extended the signature Cognac carafe into the exterior packaging, creating a stronger shelf presence and a more cohesive brand experience. Designed to scale across the portfolio, the approach ranged from a fully 3D extruded, upcycled oak pack for Paradis to a flat carton for V.S. that achieved the same effect through graphics.

Contributions:
- Concept Development
- Design Strategy

Agency Case Study

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Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño