STUDIO ANDRADE
CREATIVE + STRATEGY DIRECTION
EMAIL LINKEDIN

Matthew Andrade works at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth, working both with agencies and directly with clients through his strategy practice, Nowhere.

Select Work

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KIZEN
2025I partnered with Suntory’s global marketing team to reposition Varon, Japan’s best-selling men’s moisturizer, for Western markets. The work focused on product positioning, audience insight, and strategic messaging. The result is Kizen — a wellness brand that blends Japanese innovation with traditional luxury, positioned as a simple, complete skincare solution for everyday use.


Contributions:
- Brand/Product Posioning
- Strategic Narrative

Website 

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Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño