MIIRO — Studio Andrade

STUDIO ANDRADE

BRAND & CREATIVE STRATEGY

EMAIL LINKEDIN

Matthew Andrade is a strategic leader working at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth.

Select Work ↓

MIIRO HOTELS
2024 / NR2154 / PROPHET

A new hospitality brand rooted in curiosity, culture, and connection. Inspired by the Latin verb miror (“to wonder”), the brand reflects a commitment to immersive travel and a deeper sense of place. We helped shape the foundational strategy, identity, and launch to support a growing portfolio of properties across Europe.

Contributions:
- Naming
- Positioning & Architecture
– Narrative & Voice
– Digital/Content Strategy

Website

Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño