MOET X DANIEL ARSHAM — Studio Andrade

STUDIO ANDRADE

CREATIVE + STRATEGY DIRECTION

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Matthew Andrade works at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth, working both with agencies and directly with clients through his strategy practice, Nowhere.

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MOËT X DANIEL ARSHAM
2023 / NR2154

As part of the Collection Impériale launch, we shaped the creative strategy for a collaboration with artist Daniel Arsham. Through a sculptural work and 85 limited-edition bottles, Arsham reimagined Moët’s legacy in a way that deepened its heritage and brought new cultural interest.

Contributions:
– Creative/Content Strategy
– Concept Development
- Script Wrting
– Creative Direction

Collaboration Film
Agency Case Study

Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño