NIKE FUEL — Studio Andrade

STUDIO ANDRADE

CREATIVE + STRATEGY

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Matthew Andrade is a strategic leader working at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth.

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NIKE FUEL FEST
2012 / R/GA

Developed the interactive concept and experiential strategy for Fuel Fest, a movement-driven brand experience staged during the London Olympics at Battersea Power Station. Guests wearing Nike+ gear generated energy through physical activity, triggering a dynamic digital takeover of the landmark. The activation brought Nike’s innovation story to life in real time for both local participants and a global digital audience.

Contributions:
– Concept Development
– Experience Strategy

Film

Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño