SCHEDONI — Studio Andrade

STUDIO ANDRADE

BRAND & CREATIVE STRATEGY

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Matthew Andrade is a strategic leader working at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth.

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SCHEDONI MODENA
2024 / NR2154

Schedoni is a storied Italian leather atelier known for crafting bespoke luggage for Ferrari since the 1970s. We partnered with the brand to evolve its identity from a legacy B2B supplier into a modern, consumer-facing luxury brand. The new positioning honors Schedoni’s heritage while opening the door to direct engagement with collectors, collaborators, and connoisseurs of Italian craft.

Contributions:
– Brand Strategy
– Narrative & Voice
- Script Wrting
– Creative Direction

Launch Film
Website

Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño