SCHEDONI — Studio Andrade

STUDIO ANDRADE

CREATIVE + STRATEGY DIRECTION

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Matthew Andrade works at the intersection of brand, technology, and culture.

He helps businesses find clarity, define their narrative, and launch ideas that drive growth, working both with agencies and directly with clients through his strategy practice, Nowhere.

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SCHEDONI MODENA
2024 / NR2154

Schedoni is a storied Italian leather atelier known for crafting bespoke luggage for Ferrari since the 1970s. We partnered with the brand to evolve its identity from a legacy B2B supplier into a modern, consumer-facing luxury brand. The new positioning honors Schedoni’s heritage while opening the door to direct engagement with collectors, collaborators, and connoisseurs of Italian craft.

Contributions:
– Brand Strategy
– Narrative & Voice
- Script Wrting
– Creative Direction

Launch Film
Website

Write in the morning, revise in the afternoon, read at night, and spend the rest of your time exercising your diplomacy, stealth, and charm.

- Roberto Bolaño